Yaccarino gave some details on Sunday of how she expected X to work, tweeting that the business would be AI-powered and “centred in audio, video, messaging, payments/banking”. If we can recreate that with Twitter, we’ll be a great success.” In June last year, Musk reportedly told Twitter staff: “You basically live on WeChat in China. The X concept is modelled on WeChat, the Chinese platform that allows users to perform multiple functions, from messaging to ordering a taxi and paying bills. “Companies usually spend large sums of money designing a unique logo to stand out from the crowd, so choosing a standard character that anyone else can use seems very peculiar,” said Alan Woodward, a professor of cybersecurity at Surrey University. The Twitter logo is based on a unicode font called Blackboard bold, which leaves open questions about whether the logo can be copyrighted or protected as a trademark. The logo is taken from unicode, an international industrial standard for encoding text characters so that they can be displayed online. The crowdsourced logo had been posted by Twitter user Sawyer Merritt, the co-founder of a sustainable clothing business, who tweeted that the font had been used for a discontinued podcast. This month, the Tesla CEO announced that he was forming a new artificial intelligence company called xAI. Shortly before buying Twitter in October, Musk described the social media platform as “an accelerant to creating X, the everything app”.Īfter taking over Twitter in October last year, Musk folded the company into an entity called X Corp, whose parent is X Holdings Corp. The “X” has long been an obsession of Musk’s and is his name for an “everything app” that he has pledged to launch at some point – with Twitter the likely vehicle. Musk had appealed to his 149 million followers for design ideas and appears to have chosen a logo that he had flagged on Sunday via a flickering video pinned to the top of his Twitter feed. 1VqEPlLchj- Linda Yaccarino July 24, 2023
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